Your SAF Concierge and
Floral Business Consultant
Contact-free delivery has always been the domain of florists, the experts in “door dash” before it was an app. This pandemic provides an opportunity...
The role of Mr./Ms. Clean is now everyone’s job — and florists are finding new ways to share the load and promote all that they are doing, to...
Despite a global pandemic, an Ipsos poll conducted this month on behalf of the Society of American Florists found only a slight decrease in the...
Seventy percent of floral industry members responding to a Society of American Florists survey reported an increase in Mother’s Day sales — with...
With another Mother’s Day in the books, it’s time to shift the focus to dear ol’ dad. Based on higher-than-average sales for spring holidays this...
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a...
The U.S. Department of Agriculture posted a final rule May 14 on biotech regulations that would allow the floral industry to innovate more...
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
Now that Mother’s Day is over, floral industry members are turning their attention to traditional spring/summer milestones that could be...
Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A...
As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
While most of the world has hit pause the past two months, one industry has plugged along, full steam ahead: the news. Knowing this, Jackie Levine,...
To drive sales during this period of chaos and confusion, it’s key to embrace a variety of tactics — including those that occur offline. During a...