Your SAF Concierge and
Floral Business Consultant
The tightest job market in recent memory. Continued consolidation of retail florists. An ongoing need for industry-specific education and hard data....
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
The 50-plus educational sessions at SAF Palm Springs 2018, the Society of American Florists 134th annual convention in mid-September, focused on...
In design rooms across America, floral designers are experimenting with new mechanics— from dramatic of floral walls to delicate of ribbon-suspended...
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Floral industry members who attend SAF Palm Springs 2018, SAF’s 134th Annual Convention Sept. 12-15 in Rancho Mirage, California, will bask in the...
It may be summer, but December holidays are just around the corner — and so is the wild ride that is one of the biggest sales seasons of your year....
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of...
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
The Society of American Florists’ 1-Day Profit Blast heads to Detroit this Sunday, May 20. Sponsored by Nordlie and Kennicott Brothers Company, the...
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...