Your SAF Concierge and
Floral Business Consultant
Securing $1 million in new funding for the Floriculture and Nursery Research Initiative (FNRI), reinstating the Floriculture Crops 2018 Summary...
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop...
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Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in...
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you...
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
Following a boot-scootin' good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to...
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top...
Does the idea of learning new skills make you feel a little uncomfortable? You're not alone. In fact, a 2015 study from Chapman University found...
Mayesh Wholesale Florist took a trip down memory lane throughout October in honor of the company’s 40th anniversary. Mayesh celebrated with several...
FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is...