Your SAF Concierge and
Floral Business Consultant
Consumers may be thinking jack-o-lanterns and elections now, but before you know it they'll have Christmas on the brain — and small business owners...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
SAF makes it easy for members to capture and maintain profitable commercial accounts with tools, promotional tactics and step-by-step instructions....
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new...
A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
There's been an undeniable shift to all things digital in recent years, but “old fashioned” tactics, such as sending snail mail, still resonate with...
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country...