Your SAF Concierge and
Floral Business Consultant
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
Ah, weddings. The romance. The personal touches. The elegance. The poignant moment when two lives become one … Who are we kidding? For florists,...
A farm that brought a group of flowers from obscurity to national attention. A collective that harnessed the farm-to-table movement for the benefit...
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...
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You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...