Your SAF Concierge and
Floral Business Consultant
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual...
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a...
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently...
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...