Your SAF Concierge and
Floral Business Consultant
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or...
Ten days of protests sparked by a controversial proposal for tax reform began by causing minor delays in flower shipments from some farms in...
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be...
Protests sparked by a controversial proposal for tax reform last week in Colombia caused minor delays in flower shipments from some farms but did...
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you...
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars....
Flowers are the second most popular gift shoppers plan to give for Mother’s Day, according to the National Retail Federation’s annual survey....
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week...
Mother’s Day is one of the two busiest times of the year for retail florists — and it can make or break your retail year. Pay attention to the...
After a successful Valentine’s Day and Easter in 2021, florists are optimistic about Mother’s Day sales this year. In a recent Society of American...
One of the biggest floral holidays is fast approaching and a little prep work now can make a huge difference in your stress level and profit margin....
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...
For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh,...