Your SAF Concierge and
Floral Business Consultant
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the...
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of...
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict...
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A...
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said...
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is...
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such...
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That...
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
Flowers remained a sought-after gift choice among consumers this Mother’s Day — and proved especially popular among adults aged 54 and younger,...
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the...
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral...