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Floral Business Consultant
According to Prince & Prince, an industry market research group, U.S. consumers could spend as much as $4.4 billion on flowers and plants for...
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you...
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
With Mother’s Day fast approaching, Ancestry.com and other companies continue to disparage flowers and floral gifts. The Society of American...
The floral industry got a major a third-party endorsement when popular game show host Pat Sajak said, “Mothers love flowers” during the May 4...
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining...
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his...
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount...
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...