Your SAF Concierge and
Floral Business Consultant
Sixty-nine percent of consumers plan to buy Mother’s Day flowers this year, according to the National Retail Federation. Make sure your shop is the...
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
The story of this year’s Mother’s Day, according to wholesalers? High demand, tight supply —and weather issues that affected key flowers. Pam...
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new...
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...
The creative agency Humanaut is taking an edgy approach to a traditionally staid holiday this year. Through a collaboration with Felt — a company...
When a major corporation knocks flowers in the run-up to an observance meant to recognize hard-working employees, could it be anything other than a...