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Floral Business Consultant
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive...
Flowers really do make people happy. The Society of American Florists took to the streets of New York City to brighten the mid-week slump for busy...
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after...
When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers —...
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...