Your SAF Concierge and
Floral Business Consultant
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the...
When Lindsay Irwin of Bitterroot Flower Shop in Missoula, Montana, introduced a new gift option to her customers last Valentine’s Day, she was...
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
Rakini Chinery, AAF, AzMF, has found a sweet spot — in terms of both price point and location — for generating additional everyday, "just because"...
Concerned that using exclamation points and emoticons in your customer support correspondence come across as unprofessional? Don't be! According to...
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish....
The Rio 2016 Olympics start August 5, and when they do, a flurry of highly produced, super expensive ads from national and international companies...
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...
If your showroom is quiet lately, you might be tempted to simply write off the laidback vibe as your “slow season,” but that’s a mistake, according...