Your SAF Concierge and
Floral Business Consultant
Have some cooler designs you want to move today? Looking to promote a weekday special (and generate foot traffic) next week? Drum up some mid-summer...
What does a shoe shine have to do with your sales team? A lot more than you might think, says Rick Canale of Exotic Flowers in Boston. In a blog...
If you constantly find yourself encouraging staff members to get out from behind the checkout counter and onto the sales floor, Tim Huckabee of...
Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
Want to boost sales during the relative slowdown between the busy summer wedding season and Christmas? If you’re located in a university town, you...
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...
To jumpstart sales and build credibility in your community, step in front of a TV news camera. That’s according to Edward Yang, managing partner at...
Contests and blog posts and street signs — oh my! To capture a chunk of the estimated $2.4 billion consumers were expected to spend this year on...
Here’s a feel-good plug for your social media that could bring in a few additional sales this week — particularly among health care professionals...
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Talk about anticipation. By the end of the day on April 7, Tesla Motors had processed $1,000 deposits from more than 325,000 people for its new...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...