Your SAF Concierge and
Floral Business Consultant
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is...
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
Do an onslaught of last-minute orders drive you bonkers every February 14? You’re not alone. In recent years, “procrastinating customers” has been a...
You, no doubt, realize that marketing is important. But given the myriad obligations of a small-business owner, you might not always give shop...
Fall has many admirers. Among them: young women, who clamor for themed-events to celebrate the crisp weather and seasonal bounty with family and...
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...
Corporate business is important to a healthy sales mix for retail florists. When done well, it can generate thousands of dollars monthly from just...
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...