Your SAF Concierge and
Floral Business Consultant
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...
In Wilmington, North Carolina, one florist has hit upon a way to turn a local Christmas expo into a reliable sales lead generator: an interactive...
Ready to step up your holiday marketing? SAF members have exclusive access to a vast collection of marketing resources and successful strategies...
Credit Jerry, Christina Brown’s 7-month-old son, with inspiring her latest promotional idea. Brown, FSMD, the owner of Roses are Red Florist in...
Make sure consumers know that they can shop with you in-store or online on Small Business Saturday, Nov. 25. American Express provides free...