Your SAF Concierge and
Floral Business Consultant
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...
Small business owners in Sellinsgrove, Pennsylvania, have stumbled upon something locals simply can’t resist: chocolate. About 30 businesses banded...
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...