Your SAF Concierge and
Floral Business Consultant
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across...
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social...
Having a robust and competitive online presence is more important than ever. That’s why the Society of American Florists devoted an entire day to...
Did you know that, according to a survey by Wakefield Research, 68 percent of people feel stress on a weekly basis and 32 percent are stressed every...
With in-person networking events on hold for the foreseeable future, it’s more important than ever to connect with current and prospective clients...
Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association...
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...