Your SAF Concierge and
Floral Business Consultant
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the...
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
Almost no one wants a funeral devoid of flowers, and sympathy flowers provide florists an opportunity to serve families at significant times in...
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
When submitting death notices, some funeral directors regard "in lieu of flowers" as a convenient, polite way to reference memorial contributions....
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold...
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers...
When a call comes in for a sympathy arrangement in the middle of a busy, busy day, does your staff take the time to express sincere sorrow for the...
DIY weddings? You know them well. But DIY funerals? For a certain, hip set in Los Angeles — and some high-profile publications — those are becoming...
The country’s premier trade publication for funeral homes has a flower-friendly message for its readers this month: Flowers and plants are an...